Use the website as a means of communication

Your company’s website is generally the core intermediary on the internet between the public and the firm. As such, it will usually be the starting point for any form of online marketing. Even though the importance of company websites has diminished somewhat due to the increasing dominance of social networks. It is still viewed as the label and business card of the company. A lot of work goes into a professional web presence, but even when it’s finished. It’s still not technically finished. You have to continue updating your website, maintain it, and use it as a communication tool. Through regular updates and exclusive news, you create an incentive for the user to visit the site. Keeping the page up-to-date and the content relevant also has a positive effect on your relationship with Google.


Content is key

A typical online marketing mistake is losing sight of the content’s quality when deciding on the scope of the marketing campaign. In the last few years, content marketing has proved itself as being a lot more sustainable in comparison to traditional advertising such as TV commercials and advertising banners. Every marketer should be aware that more and more inbound methods are being used in online marketing. This means that the content is structured so well that users search for it themselves rather than potential customers needing to be found so it can be sent to them. Therefore, the focus should be on high-quality, interesting, and informative content that offers value to the reader. By positioning yourself as the expert in your own subject area, you gain the target group’s trust.


Online marketing takes time and expertise

Social media marketing and content marketing strategies don’t just happen by coincidence. Online marketing is a full-time job. Managing the company’s social media profile should not be left to the intern, just as off-page optimization should not be forgotten about until Friday afternoon. Implementing a marketing strategy, which also benefits the company, doesn't happen automatically and is not a task that should be given to an amateur.

Online marketing must follow a defined strategy

A deadly combination in online marketing: no experience in the online sector, but still a big budget at hand. Many marketers begin to invest the money sporadically here and there so that it’s evenly distributed among the various marketing channels. This might sound like a good idea, but this approach actually leads to money being wasted. It’s better to have a strategy from the start and then follow it. Plan your online marketing mix accordingly so that you can coordinate the channels and individual campaigns. This also includes selecting the right methods and tools for clearly defined goals. Attribution models enable companies to identify the most relevant and profitable channels.

User-friendliness comes before design

The design aspect of a website is obviously important. Depending on the industry or service, the user expects appealing designs when they visit a company’s website and for them to be implemented in a modern and creative way. Design can be a unique selling point just like Apple has proven with its unmistakable corporate identity.



These are some of the main basics points of online marketing.