Social media has a massive user base of 4.2 billion on different platforms, and it has become the top priority for marketers. They use social media for its various benefits. The beauty of social media is that every platform is special. The universal approach doesn't work in social media marketing; thus, not all content is appropriate for every social media platform. When you want to communicate a message through multiple social media platforms, crafting content is vital to have maximum influence and keep in mind each platform's requirements.

Some plug-ins and tools allow you to share your post across all platforms at once but think about it. Sharing the same content across all platforms like Facebook, Instagram, Twitter, Pinterest, Reddit, and LinkedIn will negatively impact you, and it will appear unprofessional.

You have to consider numerous elements when crafting content for a specific platform that appears correctly, fulfills audience expectations, increases results, and successfully conveys the message. Before you understand how to create platform-specific content, it is essential to know why you need to do it.

So, here is why you need to create platform-specific social media content -

Why exactly do we need platform-specific content in social media marketing?

Communication style: We communicate differently depending on who we are communicating with, and social media is nothing different. Different social media platforms have different styles of communication like - length of content, use of hashtags and emojis, style of writing, and tone of voice. Like Instagram allow you to share media, write caption include captions whereas for LinkedIn, you need a formal tone, a couple of hashtags and extended captions.

Audiences: Every social media platform have a different set of audience. For example - TikTok and Snapchat have a massive user base of younger audiences than LinkedIn and Facebook. An internet user has an average of 7 or 8 social media accounts so that you might find the same person on multiple platforms. But they expect different content from different platforms. SO, you have to craft your content according to the platform and audience's expectations.

Format Specifications: This is an important point. It is great that you are crafting content specific to the platform, but you have to make sure that your content reflects that your assets are reflected for each platform. This is crucial because each platform has format specifications for videos, images, and graphics. It makes sure that your media appears perfectly to your audience and they have a great experience while going through your post.


Here is how you can create content specific to the social media platform

Facebook: Facebook is the biggest social media platform with 2.8 billion monthly active users, of which 43.3% of users are millennials. These users spend a significant amount of time in their daily life on Facebook. This is the reason why marketers and entrepreneurs highly prioritize marketing their brand on Facebook. They go the extra mile to have their brand established on Facebook with well-crafted and informative posts.

There are various reasons why people spend time on Facebook. They read, see images and videos, connect with their friends and family. So when you post content on Facebook, you must share content that people want to see, and people want to see pictures, videos, and informative content with which they can interact with. So, you can craft images, create videos, and share informative content relevant to your brand and your industry.

Also, when you share a video on Facebook, make sure you embed the video directly into the post, do not share the link as more people will view the video in their feed rather than clicking on the link.

Instagram: Instagram is a social media where the user base is between - 18-29 years. It receives 500 million daily users. This makes it the best platform for promoting youth-oriented products. Instagram is a picture-sharing platform so you can share high-quality pictures.

Sharing high-quality pictures of your products and behind-the-scenes pictures to interact with your audience and grow. Instagram also has IGTV and Reels (introduced in August 2020) if you want to share videos with your audience. You can have a graphic designer create quality graphics for your post and a unique and appealing caption.

You can share inspirational and motivational quotes. They are trendy and attract a vast audience. You can create your own using free design tools. The story and live feature of Instagram is also helpful in engaging the Instagram audience. Share interesting stories on Instagram, keeping in mind your marketing strategy.

Twitter: Twitter is widely used by different age groups and receives around 353 million monthly active users. It is an excellent platform for interacting, quick updates, and news. The information flow really fast, making it important for you to post here before posting on any other platform. With your captivating and relevant content, you can engage with a remarkable audience, discuss the products and services you offer, and answer their questions. You can also share relevant content just like Facebook.

LinkedIn: LinkedIn is the most trusted social media platform for security and confidence. It is a business-oriented platform, so it is a great platform to share your brand and industry content. When crafting content for LinkedIn, you can include valuable information, blog posts, videos, images, infographics, job openings, and about your business.

Pinterest: Pinterest is a diverse platform with a dedicated user base. 200.8 million of this user base can be reached through advertisements. Most of its users are women. As the platform is visual, you have to share quality images, but unlike Instagram, images on Pinterest are vertical. You can also provide a captivating title and caption to the images you share.

Even though every platform requires different content, it is crucial to understand the platform. You would have to share some content before fully understanding the platform, and it's totally fine. We all learn from trying.